Less is More
Jared Spool and the CrazyEgg study opened our eyes to the realization that screen space was valuable, as was our users’ time and patience. We began laying out the front page with a few rules in mind:
The fewer words, the better. Content went through several edits, and each time we pared down the number of words and simplified them. We allowed for lots of white space. We made search bigger, took away the Headlines from the front page and moved our features to a less prominent area of the page. If it wasn’t important, it wasn’t going to be on our home page.
